Adi continued using the creation of
trainers, nevertheless his brother, Rudolph, built a rival company: Puma. As an easy way of differentiating the not one but two marks, Adi decided to include the three stripes, a part of the iconic imagery in the Adidas brand.
During the actual 1950s, the
brand truly came into specific to it. With the creation regarding its first range regarding football boots, complete together with studs, the company attracted the attention of all the major football leagues across the world, which, of course, proved being exceptionally lucrative. Indeed, the Adidas brand designed the football boots worn because of the winning team in the world Cup 1954, which taken place in Switzerland.
In the actual mid 1950s, 1956 being precise, the
brand became part sponsors with the Olympic Games in Melbourne, and of course, after this, there had been no stopping them. Now, Adidas is one in the best-known brand names in everyone, an incredible feat with regard to such humble beginnings. New factories came into existence regularly, and the brand spread through the entire capitalist world.
It had not been until the 1960s, nevertheless, that
extended its range in addition to began manufacturing sports clothes. In 1963, they likewise began to expand his or her merchandise to encompass athletics equipment too, if it was not for this shift, we would not notice Adidas footballs at important football sporting events - an image with which has truly become iconic with the 'beautiful game'.
The 1970s saw the first 'Trefoil Logo' appearing about clothing, equipment, and boots or shoes. Adidas incorporated the Trefoil Logo as a method for people to say to imitation Adidas goods, with the genuine articles. In the actual 1980s, the
brand became involved in the wider cultivation and celebration of sports in general, Horst Dassler founded 'International Athletics, Culture, and Leisure'.